It started out with nothing more than a few spray cans and plain white t-shirts in the hands of a creative, yet incredibly enterprising girl. Over the past two years Kitsch Bitch got bigger and bigger, appearing at the occasional pop up market and producing rock concert-like queues, full of crazed-out girls, willing to spend their last cent on a Kitsch Bitch tee.
Now we are proud to say, that our friend Lilly, the owner of Kitsch Bitch invited us to witness the birth of her first store at Mühlgasse 29, 1040 Vienna. Who would say no to that? Well, we certainly did not and with our good shoes on and camera around the neck, we went there to check out the location and the other labels, which she will be selling amongst her own stuff.
After climbing the two steps to the shop, which said: "Started from the bottom now we're here" (good one!), we found ourselves in what could have been a walk-in closet. Although the given space was rather small, Lilly managed to get the best out of it, by keeping the color scheme in black and white, with a few colorful eye-catchers, like the pair of vintage chairs or the art prints on the walls (our favorite: the picture of Bruce Lee kicking his leg up high, with a real sole of a shoe glued on top of his foot).
While we were sipping our Vodka/Kaahée cocktails, which tasted surprisingly good, we checked out the assortment of products. We tried on some sunglasses by "Le specs" and immediately decided, that we had to buy some. By the way, guess who also owns a pair of them? Rihanna, mhm that's right...How cool is that?
Besides the awesome eye wear, there were the cutest iPhone cases, in the shape of animals (NEED. THE. PINK. PUG. ONE!!!), the mandatory beanies and caps, T-shirts by "Illustrated People", hoodies by "muschi kreuzberg", patent "leather" gym sacks and a wide range of jewelry by "Mint" and "JUKSEREI". From bangles to necklaces and earrings, that shop has everything! Of course two walls of the room were wallpapered with her own designs. The famous T-shirts saying things like: "Brudaliebe" and "Muss da wurscht sein". We could try to translate these into English, but we think their charm and pun would go missing, so we better let it be.
All in all we were greatly impressed by the love and hard work she put into the shop and that reminded us of the quote we mentioned before. She might not have started from the "bottom", but she did start from scratch and is very successful with it, as the opening of her very own shop proved to everyone. What's next for her is to enjoy the beautiful space she created and acquire more cool brands, because that's what Vienna really needs. Little shops with heart, which think outside of the box. Chapeau, Kitsch Bitch!
So for all of you, lucky enough to live in this beautiful city we call Vienna, who want to visit the shop personally, it's opening next week and besides the brands we already listed, there are many more. Par exemple: btch bag, hype, daily paper, agora vintage snapbacks, cartwheel project, altitude, trrbl mvmnt, et cetera et cetera.